Panel
Jay Baer, Founder/President, Convince & Convert
Farrah Bostic, Founder/Principal Consultant, The Difference Engine
Saul Colt, Founder/President, The Idea Integration Co.
Julian Zilberbrand, EVP Advanced Media, Paramount
Bob Knorpp, Host, The BeanCast
TOPICS
SB Ads Winners and Losers
Sources:
Did Brands Play It Too Safe
Sources:
Effectiveness Steals the Show
Sources:
Jesus Polarizes the Audience
Sources:
FAIR/FAIL/FOUL
FAIR: Effectiveness beats sentiment in the game
FAIL: McDonalds has an unfortunate ad placement
FOUL: Google stumbles in the AI wars
SPONSORS
Thanks to Recursive Squirrel for providing our bandwidth.