Press

Fox Business

The Willis Report//Fast Food Goes All-Natural: May 26, 2015

Money with Melissa//Calvin Klein: November 12, 2014

Money with Melissa//Walmart Extends Black Friday: November 12, 2014

Money with Melissa//Retail Data Security: January 24, 2014

Money with Melissa//Spare Change: January 20, 2014

Money with Melissa//All-Time Worst Job Interview Mistakes: January 16, 2014

Money with Melissa//Duck Dynasty vs. A&E: December 23, 2013

Money with Melissa//How To Get a Raise: December 3, 2013

Money with Melissa//Marketing Stunts and Opportunism: November 15, 2013

Money with Melissa//What Does Your Cell Phone Say About You: November 8, 2013

Money with Melissa//Discussed If Getting Laid Off Can Be a Good Thing: November 4, 2013

Money with Melissa//Discussed WalMart's New Twitter Approach to Haters: October 21, 2013

Spare Change Segment//Discussed the Xerox EBT Fiasco: October 14, 2013

 

Ad Age Articles

Why Experiential is the Heart of Branding //Published September 16, 2016

Why That Social Pitch Is Just Like A Tent Revival//Published: May 26, 2014

Crowdfunding Is Much More Than Child's Play//Published: March 14, 2014

If You're Paying For It, It's Not Earned Media//Published: February 24, 2014

Collaborative Video Creation: Point/Counterpoint//Published: October 8, 2013

Transparency Is All the Rage, but Authenticity Matters More //Published: June 10, 2013

What Do 'Shopping-Haul' Viral Videos Have That Yours Don't? //Published: May 13, 2013

Don't Use Social to Generate Sales; Make Selling Social //Published: April 16, 2013

Facebook's Groups May Hold the Key to Better Engagement //Published: September 18, 2012

Are We Measuring The Wrong Factors in Social-Media Marketing? //Published: September 19, 2011

Why Performance Is the Secret Sauce of Going Viral //Published: August 09, 2011

What Your Social-Media Team Should Learn From Direct-Response Folks //Published: July 18, 2011

Break Free of the Digital-Content Trap //Published: July 05, 2011

The Word 'Direct' Is Dragging Down Response-Based Marketing //Published: November 02, 2009

 

PIX 11 New York

Jihadists Use of Social Media //June 16, 2014

Social Media and The Mayor's Handling of Snow Complainers//January 22, 2014

 

Blog Posts

3 Tips For Scheduling Posts On Social Media //Guest Post for Marketing Cloud: April 17, 2013

The 2 Minute Rundown //Video Series with Peter Shankman: February-July 2012

What the Starbucks Card Teaches Us About the Future of Transactions //Guest Post for MP Daily Fix: October 7, 2011

DMA FlashCon Presentation //Presentation for DMA Blog: May 24, 2011

Ad Age Outlook //Weekly Show for Ad Age: August 2010-May2011

Boost Your Booth: Tradeshow Strategies That Work //Paid Webinar for MarketingProfs: February 17, 2011

All Aboard The #Fail Train //Guest Post for Who's Your Gladys?: October 9, 2009

 

Guest Appearances

Marketing Mavericks - TWiT//Various Topics: May 6, 2014

Gaming History 101//Discussing Video Game Advertising: December 18, 2013

Community Manager Hangout with Tim McDonald//Air-Date: October 18, 2013

The Tear Down Show//Post-Date: October 17, 2013

Hot Sh-t And Nasty C Spot //C Spot Talk Interview: February 5, 2013

Interview with Bob Knorpp //Tonya Hall Show: January 30, 2013

Interview with Bob Knorpp //Tonya Hall Show: June 24, 2012

Interview with Bob Knorpp //Tonya Hall Show: April 10, 2012

Launch Show //C Spot Talk Interview: January 26, 2012

Interview with Bob Knorpp //Tonya Hall Show: November 14, 2011

Beancasting With Bob Knorpp //Six Pixels of Separation with Mitch Joel: September 4, 2011

Adverve 66 //Adverve Podcast appearance: March 3, 2011

Interview With Bob Knorpp //Quick'n'Dirty Podcast: July 8, 2010

Adverve 34 //Adverve Podcast appearance: June 8, 2010

Interview: Bob Knorpp //Social Nerdia with Esteban Contreras: October 8, 2009

 

Press Mentions

Facebook for Small Business Promotion //Quoted in Small Business Professor Column: April 19, 2013

What Five Experts Have To Say About Measuring Social Media //Interview on The YouMoz Blog: January 15, 2013

Content Rules //Cool Beans is featured in chapter 20: May 22, 2012

Optimize // Bob is mentioned in Chapter 1: April 17, 2012

5 Marketing Podcasts To Get You Smarter in 2012 //Mal Chia blog: February 5, 2012

Radio Personality, Bob Knorpp On Camera //Mentioned on AdPulp: July 26, 2010

Problem Solved: How Do I Keep My Website Interesting //Quoted by MarketingProfs: February 2, 2010