Bob Knorpp is a messaging and creative consultant, who assists established brands and emerging startups in solving their marketing challenges. With an extensive career in consulting behind him, he has worked with clients as diverse as Campbell's, Mars, FX, Novartis, and Global X, among others. 

Bob is host of the award-winning Internet audio program, The BeanCast Marketing Podcast (www.thebeancast.com), has contributed to Ad Age Magazine and FOX Business, has spoken at numerous conferences and events around the world, and teaches Integrated Marketing as an Adjunct Professor at New York University.