The truly pivotal thing that Amazon has done with Alexa is they’ve given their brand a voice – an actual voice – and I can’t possibly over-state how important that is for them.

Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.

There are many ways the transition from entrepreneurial endeavor to corporate bureaucracy can go off the rails...but misunderstanding the entrepreneurial mindset is the biggest culprit of failed acquisitions.

Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it’s the latter — and maybe it’s important that we understand why.

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)

Why do you choose to watch NBC news over CNN news over FOX news? We each have a list of reasons, from authority to political biases to which networks aren't in a fight with my cable provider at the moment. But if we look beneath our immediate answers, we find that we select our information source of choice largely based on who entertains us the best.

Suddenly everyone wants a podcast, and believe me, I'm not complaining. My reputation for creating quality shows makes me the go-to resource for helping companies start their own audio program. But when asked, "Should our company start a podcast?" I don't always immediately answer, "Yes!" Instead, I ask a few questions.