Panel
Farrah Bostic, Founder/Principal, The Difference Engine
Rose Cameron, Brand Innovation Consultant, R. Cameron Consulting
Adam Pierno, Managing Director of Brand Strategy, Arizona State University
Bob Knorpp, Host, The BeanCast
TOPICS
R/GA Reimagines Itself
Sources:
Record-Breaking Black Friday
Sources:
Twitter’s BOGO
Sources:
Alexa’s Ad Shortfalls
Sources:
FAIR/FAIL/FOUL
FAIR: Apple’s Accessibility ad
FAIL: Keurig/Dr. Pepper demands 360 day payment terms
FOUL: The Balenciaga saga
SPONSORS
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