Panel
Farrah Bostic, Consultant, The Difference Engine
Mitch Joel, President, Mirum
Lisa Laporte, CEO, Twit
Tom Webster, VP Strategy and Marketing, Edison Research
Bob Knorpp, Host, The BeanCast
TOPICS
The Complicated CMO Role
Sources: Ad Age article
Brand Co-Opted By Racists
Sources: MediaPost reports, Billboard on moves by Spotify
Millennial Targeting
Sources: Adweek on parenting shift
Facebook's New Influencer Tools
Sources: Digiday reports
SPONSORS
Thanks to Recursive Squirrel for bandwidth and Pluot for our video conferencing. Also thanks to Craig Jacks for providing music for The BeanCast.