Panel
Jay Baer, President, Convince and Convert
Augie Ray, Research Director, Customer Experience, Gartner
Alan Wolk, Author/Consultant, AlanWolk.com
Bob Knorpp, Host, The BeanCast
Topics
Our Overworked Industry
Sources: Adweek reports
Failure of Social Buying
Sources: WWD reports, Digiday analysis
Facebook as Big as TV
Sources: BI on overall skepticism, Ad Age on audit plans, Analysis of Facebook Live, CNBC looks at advertiser reactions
The Broader Digital Opportunity
Sources: Ad Age analysis
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