Panel

Jay Baer, Founder/President, Convince & Convert

Farrah Bostic, Founder/Principal Consultant, The Difference Engine

Saul Colt, Founder/President, The Idea Integration Co.

Julian Zilberbrand, EVP Advanced Media, Paramount

Bob Knorpp, Host, The BeanCast

TOPICS

SB Ads Winners and Losers

Sources:

Did Brands Play It Too Safe

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Effectiveness Steals the Show

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Jesus Polarizes the Audience

Sources:

FAIR/FAIL/FOUL

FAIR: Effectiveness beats sentiment in the game

FAIL: McDonalds has an unfortunate ad placement

FOUL: Google stumbles in the AI wars

SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.