The BeanCast

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BeanCast 696: The 2022 Year End Review

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BeanCast 696: The 2022 Year End Review


Panel

Saul Colt, Founder/President, The Idea Integration Co.

Joseph Jaffe, Co-Founder, The Alpha Collective

Lisa Laporte, CEO, TWiT.tv

Bob Knorpp, Host, The BeanCast


TOPICS

The return of in-person events

YouTube Originals dies

Byron Allen vs McDonalds and the rest of the brand world

Social on the ropes

The Twitter saga

The crash of crypto and NFTs

The war in Ukraine affects adland with ad and service blockades

Brands wrestle over Ye’s implosion

The world falling out of love with voice marketing

Mass shootings and the ad world’s response

Sheryl Sandberg leaves Meta

Advertising comes to Netflix…and almost all other platforms offer it now

TikTok starts worrying the giants in social

MidJourney and the impact on ad creative

World Cup controversies swirl around the event

R/GA reinvents the way an agency can work

Bidding farewell to The Creative Circus, Wendi Cooper, Dan Weiden, and George Lois


FAIR/FAIL/FOUL

FAIR: Adidas breast ad

FAIL: Ulta runs a “Hang with Kate Spade” ad

FOUL: Keurig/Dr. Pepper asks for 360 day payment terms


SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.