Panel
Dave Delaney, Principal, Future Forth
Joseph Jaffe, Admiral and Co-Founder, The HMS Beagle
Adam Pierno, AVP Marketing at ASU, AdamPierno.com
Bob Knorpp, Host, The BeanCast
TOPICS
Focusing on Outcomes
Sources: Adweek opinion
Are Influencers Too Effective
Sources: Ryan’s Toys under investigation, Independent on identifying sponsored posts, eMarketer on the positive study
Negative AI Experiences
Sources: Adweek on negative AI interactions
Recession Advertising
Sources: Forbes piece
THE GOOD, THE BAD, AND THE UGLY
Good: Mario Kart Mobile TV commercial
Bad: Facebook leaks 147 million of our phone numbers
Ugly: Media Arts Lab continues the industry trend toward ageism
SPONSORS
Thanks to Recursive Squirrel for providing our bandwidth.