BeanCast 507: Introducing Armpit Ads
Your browser doesn't support HTML5 audio
Panel
Janet Comenos, Co-Founder and CEO, Spotted
Michelle Excell, President, The Antipodean
Mike Monello, Partner, Campfire
Bob Knorpp, Host, The BeanCast
TOPICS
Gen-Z's Differences
Sources: MediaPost analysis
Chattable Ads
Sources: VentureBeat reports, Adweek reports, VentureBeat reports
Avoiding Age Stereotypes
Sources: Adweek opinion
Including Physical Items
Sources: Adweek opinion
#ADFAIL5
Facebook runs afoul of civil rights groups, while trying to do the right thing
Diet Madison Avenue ordered unmasked
The Middleton's leverage royal connections to promote banners
SPONSORS
Thanks to Recursive Squirrel for providing our bandwidth.
Our transcription services are provided by TranscribeMe.com. Visit TranscribeMe.com and use the offer code Bean20 to receive 20% off your first order.