The BeanCast

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BeanCast 491: Hedonic Contamination

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BeanCast 491: Hedonic Contamination

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Panel

Jonathan Salem Baskin, CEO, Arcadia Communication Lab

Tom Webster, SVP, Edison Research

Bob Knorpp, Host, The BeanCast


TOPICS

Test Projects

Sources: Adweek opinion

Adjacency To Ads

Sources: Adweek opinion

Families and Voice

Sources: Adweek reports

YouTube More Like TV

Sources: Ad Age reports


#ADFAIL5

Augusta bans  Dilly, Dilly

WPPs new drinking policy

Tim Cook throws shade at Zuckerberg

Grindr releases too much data

Reddit runs a whites-only dating ad


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