BeanCast 521: A Post-Advertising World
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Panel
Jonathan Salem Baskin, President, Arcadia Communications Lab
Tamsen Webster, Principal, Find The Red Thread
Tom Webster, SVP Strategy and Marketing, Edison Research
Bob Knorpp, Host, The BeanCast
TOPICS
Post-Advertising
Sources: Gord Hotchkiss opinion
TV’s Road to Digitization
Sources: Adweek reports, BI on OTT scams
Teflon Instagram
Sources: Skyword analysis
PR at Creative Awards
Sources: PR Week opinion
#ADFAIL5
$5.25 Billion spent on mid-term ads
Facebook knew about Russian influence campaign
A third of advertisers actively do not disclose influencer relationships
SPONSORS
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