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BeanCast 440: Integrating The Upfronts

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BeanCast 440: Integrating The Upfronts

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Panel

Saul Colt, Principal, Saul Colt - The Idea Integration Company

Augie Ray, Research Director, Customer Experience, Gartner

Steve Wax, Chief Narratologist and Partner, Cooke & Wax

Bob Knorpp, Host, The BeanCast


Topics

An Integrated Upfront

Sources: Adexchanger reports, Ad Age on Twitter's move

Personalizing With Privacy

Sources: Netimperative study

Making Twitter Safer

Sources: Adweek reports

Amazon's Latest Tweaks

Sources: Media Post on video ads


#ADFAIL5

Bengaluru advertisers are poisoning trees to makes sure billboards are seen

Networks sue back against idiot father

DDB honors women by changing its name...but changes is back

Yves Saint Laurent promotes "porno chic" for International Women's Day

Retailers promote Women's Day offers while protest organizers encouraged no shopping


SPONSORS

Thanks to Recursive Squirrel for bandwidth and Pluot for our video conferencing. Also thanks to Craig Jacks for providing music for The BeanCast.