Panel
Brandi Boatner, Social/Influencer Communications Lead, IBM
Hal Thomas, Marketing Strategist, Noble Mouse
Marc Whitehead, Managing Director, Cult Collective
Julian Zilberbrand, EVP Audience Science, Viacom
Bob Knorpp, Host, The BeanCast
TOPICS
Meaningless Engagement
Sources: Adweek on Sprout Social study, Adweek on engagement, Mediapost on reduced brand engagement, Adweek on travel biz moves
Mommy-Scammers
Sources: Mediapost commentary
Impact of 5G
Sources: Bloomberg reports, Adweek commentary
Global Ineffectiveness
Sources: Adweek reports
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